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Cîroc champions the freedom to Celebrate

CÎROC champions the freedom to celebrate anything. Anytime. Anywhere. Celebration is in our brand’s DNA. Ciroc is not just the brand for big milestones and victories, but for all the reasons why we celebrate.

Past Events

The Recaps

  1. Ciroc vodka

    Cîroc Vodka Spritz at NFL Kickoff

    As an official vodka of the NFL, CÎROC leveraged the highly anticipated rivalry game between the Dallas Cowboys and New York Giants to celebrate the return of football season. Sports fans were encouraged to showcase the spirit of winning with flavor & style, only made better by the complementary taste of CÎROC, because #WinsTasteBetter with CÎROC Vodka Spritz.

    Featured partner(s): Ev Bravado, NTWRK, Princess Nokia, J Mulan
    September 26, 2022
    Metlife Stadium, NJ
  2. Collage of three photos at an event: two women speaking with an audience, a woman standing solo, and a group listening to a speaker

    #CÎROCSTANDS Presents: Rooted in Excellence for National Black Business Month at Martha’s Vineyard African-American Film Festival 2022

    This Oscar-qualifying short film festival celebrated its 20th year in the industry.

    Dubbed as “summer’s finest film festival,” the annual event illuminates the best of Black film, and includes insightful conversations, network first-looks, and daily soirees.

    CÎROC partnered with MVAAFF as the official spirits sponsor for the festival’s duration, amplifying the stories and shining focus on Black Business excellence within the Oak Bluffs Community.

    Featured partner(s): Regina Hall, Angela Yee
    August 5-13, 2022
    Oak Bluffs, MA
  3. Event setup featuring two blue ciroc branded bars with alcohol bottles, a central round table with a vase of white flowers, placed on a carpeted floor

    Cîroc at Tales of the Cocktail 2022

    Diageo brought the wanderlust of Chateau CÎROC to the 2022 Tales of the Cocktail with a tasting room where the Spirits community reimaged CÎROC’s flavor collection with its own personality. Each Cocktail was perfectly suited to creativity and celebration.

    Featured partner(s): Tales of the Cocktail Foundation
    July 26, 2022
    New Orleans, LA
  4. several people are standing in front of a stage with a crowd

    Château Cîroc Presents: Cîroc Passion Launch Event

    As a continuation to amplify the launch of CÎROC Passion, CÎROC ignited the human senses, taking guests on a sensorial experience at Château CÎROC at the Harlem Parish.

    To intensify the sensorial experience, new CÎROC Passion partnered with creatives and leaders in music, art, food, and fashion at château CÎROC to celebrate and empower the passion that fuels us. Guests were able to immerse themselves in the flavors of new CÎROC Passion while exploring tactical touches related to setting each sense on fire, to help people leave feeling more inspired and charged than how they entered.

    Featured partner(s): Bryson Tiller, LaQuan Smith, Chef Richard Ingraham, Karabo Poppy, DJ JadaBoo
    July 21, 2022
    Harlem, NYC
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    Cîroc Vodka Spritz at Broccoli City Festival

    Broccoli City is a Black owned social enterprise rooted in a double bottom line strategy that focuses on people and progress. The festival fosters creative and community growth by building innovative experiences that intersect music, art and social impact.

    CÎROC Vodka Spritz gave consumers an elevated oasis experience at the festival providing liquid tastings and photo moments #LikeOnlyCîrocCan.

    Featured partner(s): India Shawn
    May 7-8, 2022
    Washington D.C.
  6. a photo of a pool and a store with a sign

    Cîroc Vodka Spritz at NFL Draft 2022

    Cîroc Vodka Spritz joined the party at Drai’s Las Vegas Beach Club during the weekend of the NFL Draft.

    Featured partner(s): NFL
    April 29-May 1, 2022
    Las Vegas, NV
  7. several pictures of a woman sitting on a bench with drinks

    Cîroc Vodka Spritz in Indio 2022

    CÎROC Vodka Spritz kickstarted summer celebrations, offering weekend 1 festival-goers an oasis in the desert #LikeOnlyCîrocCan.

    Sponsoring Rolling Stone Live’s weekend takeover at the Arrive Hotel and HYPEBEAST Country Club’s iconic pool party, CÎROC Vodka Spritz gave guests the opportunity to keep the energy up and lounge poolside in the CÎROC cabana.

    Featured partner(s): Justine Skye
    April 14-16, 2022
    Palm Springs, CA
  8. several different pictures of a man standing in front of a display

    Cîroc Vodka Spritz Launch Event

    To carry on the tradition of iconic moments, CÎROC Ultra Premium Vodka entered the ready-to-drink category #LikeOnlyCÎROCCan, bringing culture and luxury to the category with its newest innovation of ultra-premium canned cocktails, CÎROC Vodka Spritz.

    The Cîroc Vodka Spritz launch event was an elevated experience for this roster of guests to taste CÎROC Vodka Spritz for the first time and engage with the branded touch points on Southern California’s iconic Santa Monica Pier. Guests had many opportunities to amplify their experience on their social channels to build brand awareness and excitement for CÎROC Vodka Spritz.

    Featured partner(s): Keke Palmer, DJ JadaBoo, Broderick Hunter, Ugo Mozie, Mia Randria
    April 5, 2022
    Santa Monica Pier, CA
  9. there are two women in white dresses and black jackets standing in front of a display

    Château Cîroc at Superbowl LVI

    NFL House was an exclusive hospitality event hosted at Hudson Loft in Downtown LA. Diageo took over three hospitality floors for NFL House Members, including players and team execs.

    The NetJets party is an annual, energetic celebration during Super Bowl weekend exclusively for NetJet members. Eight-time Grammy Award winner Alanis Morissette headlined this year’s experience. Portfolio activations included the Chateau CÎROC Print Shop, which invited NetJets members and their guests to create a customized premium luggage tag.

    Featured partner(s): NFL, NetJets
    February 10-12, 2022
    Los Angeles, CA
  10. there are two men standing at a bar with drinks and a bowl of fruit

    Château Cîroc at Art Basel

    Chateau CÎROC was a premiere, live experience designed to amplify CÎROC’s commitment to champion emerging creative voices to be seen, heard, felt and most importantly, CELEBRATED.

    Guests joined us for the launch of Chateau CÎROC and raised a glass to Black creative redefining culture.

    Over the course of two days, Chateau CÎROC opened its doors during the most high-impact art moment of the year in Miami. Guests of the Chateau CÎROC had exclusive access to a curated art gallery experience complete with 20 original works and a gift suite celebrating Black business owners and Art X creatives, all while indulging in signature CÎROC vibes complete with expertly crafted cocktails and a DJ set by Heron Preston.

    Featured partner(s): Art X, Heron Preston
    December 1-3, 2021
    Miami, FL

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